生产性服务外包中价值共创与商业模式创新  

Value Co-creation and Business Model Innovation in Producer Service Outsourcing

作　　者：张培[1] 李楠 ZHANG Pei;LI Nan(School of Economics and Management,Hebei University of Technology,Tianjin 300401,China)

机构地区：[1]河北工业大学经济管理学院,天津300401

出　　处：《管理案例研究与评论》2018年第3期221-233,共13页Journal of Management Case Studies

基　　金：国家社会科学基金项目"多主体参与服务创新过程中的价值共创机理与演进路径研究"(17BGL096)

摘　　要：本文基于扎根理论对三组案例展开质性分析,从价值共创视角探索生产性服务外包中商业模式创新的过程,揭示其商业模式创新诱因和不同服务模式下价值共创的情境差异性。研究表明:价值主张契合从功能契合进阶为感知契合将会引发生产性服务外包的商业模式创新;价值主张形成功能契合将会促进过程型服务模式,而若形成功能与感知双重契合将会促进结果型服务模式;在过程型外包和结果型外包的不同服务模式中顾企互动路径分别对应为自下而上和自上而下,具有显著的情境差异性。Based on grounded theory of three cases＇ qualitative analysis,this paper explores business model innovation in the producer service outsourcing process,and it reveals the business model innovation antecedent and the situational differences of value co-creation under different service modes.The results show that value proposition fit from function fit to perception fit will lead to business model innovation of producer service outsourcing.The function fit formation of value proposition will promote the process oriented service model,and the formation of dual function fit and perception fit will promote the results oriented service model.The different service model processes will lead to different Customer-firm interaction paths,types of results and processes corresponding to the top-down and bottom-up situation.

关 键 词：价值共创 商业模式创新 价值主张契合 生产性服务外包 

分 类 号：F270[经济管理—企业管理]