基于销售回馈策略的供应链企业退货问题改善研究  

Study on the Return Problem of Enterprises in Supply Chain Based on Sales Feedback Strategy

作　　者：彭聪[1] PENG Cong(Chong Qing Normal University,Foreign Trade and Business College,Chongqing 401520,China)

机构地区：[1]重庆师范大学涉外商贸学院,重庆401520

出　　处：《物流工程与管理》2018年第8期117-118,共2页Logistics Engineering and Management

基　　金：重庆师范大学涉外商贸学院校级科研项目"供应链中力量不对等企业退货问题研究"阶段性研究成果(项目编号:KY2017022)

摘　　要：文中从制造商的角度来对制造商-零售商构成的两级供应链进行研究,在基于退货模型的基础上引入销售回馈策略,建立了零售商销售努力情况下的利润函数。数值模拟表明:该回馈模型在使零售商利润提高的同时,也大幅提高了制造商的利润,对双方目前的不对等局面起到了改善。This paper studies the two level supply chain composed of manufacturer and retailer from the manufacturer＇s view,and introduces the sales feedback strategy on the basis of the basic return model,and establishes the profit function under the retailer＇s effort. The numerical simulation shows that the feedback model improves the profit of the retailer while improving the profit of the manufacturer,and plays a important role on the current unequal situation.

关 键 词：供应链 退货 销售回馈 改善 

分 类 号：F252.2[经济管理—国民经济]