上海服务业集聚区门户网站品牌视觉形象识别设计  

VISUAL IDENTITY DESIGN FOR PORTAL BRAND OF SHANGHAI SERVICE INDUSTRY PARK

作　　者：杨明刚[1] 王丽莹 

机构地区：[1]华东理工大学艺术设计与传媒学院

出　　处：《设计》2018年第15期37-39,共3页Design

基　　金：上海市设计学Ⅳ类高峰学科专项基金(编号DB18301)的研究成果之一

摘　　要：本文以上海服务业集聚区门户网站的网页为研究对象,对其网站的页面视觉设计存在的问题及深层次的原因进行了分析;结合多个学科的理论知识,如品牌学、艺术设计学、设计心理学等,指出基于当下严峻的市场竞争环境,集聚区网站亟需建立起一套专业的视觉识别系统,这不仅有助于提升品牌形象,形成品牌之间的差异,还能在激烈的竞争中脱颖而出,实现经济效益的最大化;着力提炼对其品牌视觉识别设计的原则,并根据这些设计原则来指导网络品牌视觉识别系统中的网页设计部分。This article takes the webpage of the portal of the Shanghai Service Industry Park as the research object,analyzes the problems and deep-seated reasons for the visual design of the website,and combines theoretical knowledge of multiple disciplines,such as branding,art design,design psychology,etc.,pointed out that based on the current severe market competition environment,the Service Industry Park website urgently needs to establish a professional visual identification system,which not only helps to enhance the brand image,forms the differences between brands,but also in the fierce The competition stands out and realizes the maximization of economic benefits; it strives to refine the principles of its brand＇s visual identity design,and guides the webpage design part of the network brand＇s visual identity system based on these design principles.

关 键 词：上海集聚区 网页设计 品牌视觉形象识别 

分 类 号：J005[艺术—艺术理论]