2006-2016中国茶叶出口国际市场势力的实证研究  

An empirical study on the international market power of Chinese tea export:2006-2016

作　　者：许咏梅[1] XU Yongmei(School of econonfics,Zhejiang Gongshang University,Hangzhou,310018,China)

机构地区：[1]浙江工商大学经济学院,杭州310018

出　　处：《茶叶》2018年第2期65-71,共7页Journal of Tea

基　　金：2016年度国内访问学者(2016.10-2017.10)项目资助(项目号:1050JF3116002G);"教育部人文社科重点研究基地浙江工商大学现代商贸研究中心""中国茶叶出口贸易定价权"(项目号:13JDSM13YB);"教育部人文社科重点研究基地浙江工商大学现代商贸研究中心"与"浙江省2011协同创新中心浙江工商大学现代商贸流通体系建设协同创新中心""一带一路与中国茶叶贸易"(项目号:15SMGK09D)资助

摘　　要：中国是世界茶叶的发源地,也是世界最重要的茶叶贸易国之一。本文采用国际市场势力的测度方法:进出口差比与进出口价格差比、市场占有率、产成品的出口额与价格控制力对2006-2016年间中国茶叶出口的国际市场势力进行了测度与分析。结果表明:中国茶叶出口国际市场具有一定的市场势力,其中,绿茶具有较大的国际市场势力,红茶不具有国际市场势力,乌龙茶的国际市场势力近年来有所下降,普洱茶的国际市场势力逐年增长,花茶则呈现波动态势。文章最后提出了重视茶叶生产,重视茶叶出口商的行为规则,发挥绿茶和特种茶的比较优势,提高茶叶产品质量卫生水平,加大宣传力度,从而进一步提高中国茶叶出口国际市场的势力。China is the birthplace of tea and is also one of the most important tea trade countries in the world. In this paper,we measure and analyze the international market forces of China ＇s tea export during 2006-2016 by measuring international market force indicators,including the volume difference between import and export,the price difference between import and export,the market share,the export volume of finished products and the control of price. The results show that the international market of Chinese tea export owns its market forces： green tea had a strong international market,power,black tea had no international market power,the international market force of Oolong tea was declining in the past 10 years,the international market force of Pu＇er tea increased year by year,and the jasmine flower scented tea was fluctuating. Finally,the article puts forward the emphasis on tea production,paying attention to the rules of tea exporters,giving full play to the comparative advantage of green tea and special tea,improving the quality and food safety level of tea products,increasing the quality of tea products and the level of quality and health of tea products,so as to further enhance the power of China＇s tea export in the international market.

关 键 词：中国茶叶出口 国际市场势力 贸易差比 贸易单价差比 市场占有率 价格控制力 

分 类 号：S571.1[农业科学—茶叶生产加工] F713.5[农业科学—作物学]