The Influence of the Chinese and Western Culture Differences on the Translation of Business English Advertising  

作　　者：卢冬梅[1] 翁珏琛 LU Dong-mei;WENG Jue-chen(Dalian University of Finance and Economics,Dalian 116622,China)

机构地区：[1]大连财经学院

出　　处：《海外英语》2018年第6期136-137,共2页Overseas English

摘　　要：The cultural differences between China and the West have a wide influence on all aspects, especially in the translation ofbusiness English advertisements. The differences in language semantics, cultural values, aesthetic and customs and habits have di-rect impacts on the translation of Chinese and English advertising and the opportunities for product development. On the basis ofunderstanding these differences, translators' understanding of business English advertisements will be more profound, and thetranslation will be more flexible, which will greatly help for the future cultural and business communication and integration.The cultural differences between China and the West have a wide influence on all aspects, especially in the translation ofbusiness English advertisements. The differences in language semantics, cultural values, aesthetic and customs and habits have di-rect impacts on the translation of Chinese and English advertising and the opportunities for product development. On the basis ofunderstanding these differences, translators＇ understanding of business English advertisements will be more profound, and thetranslation will be more flexible, which will greatly help for the future cultural and business communication and integration.

关 键 词：Culture differences business English advertising TRANSLATION 

分 类 号：H315.9[语言文字—英语]