我国企业并购中的定价问题研究  

A Look at M & A Pricing for Chinese Enterprises

作　　者：卢永红[1] LU Yong-hong(School of Economics,Jiangxi University of Finance and Economics,Nanchang 330013,China)

机构地区：[1]江西财经大学经济学院,江西南昌330013

出　　处：《宜春学院学报》2018年第7期48-53,共6页Journal of Yichun University

摘　　要：随着经济的快速发展,并购重组已经成为企业发展的重要手段。而企业并购中的定价问题又成为企业是否能够赢得利润的核心与焦点问题。在定价问题上,各方面意见不一,其间也隐藏着众多风险,如估价方法的选择,过分倚重财务报表等都可能会给并购定价带来巨大的风险。合理的定价对企业并购成功和盈利有着重要的影响。正确认识企业并购定价中的风险以及努力规避控制风险有着重大的现实意义。最后,分析了企业价值评估的方法和企业并购过程中定价是如何确定的。with the rapid development of economy,Mergers and Acquisitions（M＆A）has become an important means of enterprise development.And the pricing problems in enterprise mergers and acquisitions has become the core and focus of enterprise whether can win profits.There is many risks on the pricing problem and various aspects have different opinions,such as the choice of valuation methods,an excessive emphasis financial statements and so on all could lead to huge risks for M＆A pricing.There is an important influence for successful merger and gaining profits to price reasonably.Correct cognition of the M＆A pricing risk,and efforts to control risk has great realistic significance.Finally,it analyzes the method of enterprise valuation and how to determine the price in the process of merger and acquisition.

关 键 词：并购定价 原则策略 影响因素 风险规避 

分 类 号：F270[经济管理—企业管理]