职业技能竞赛对市场营销课程的影响分析  

Analysis of the Influence of Vocational Skills Competition on Marketing Courses

作　　者：胡留洲[1] HU Liu-zhou(Qingdao Vocational and Technical College of Hotel Management,Qingdao 266100,China)

机构地区：[1]青岛酒店管理职业技术学院,青岛266100

出　　处：《价值工程》2018年第28期296-297,共2页Value Engineering

摘　　要：职业技能竞赛是高等职业院校各专业必要的教学单元,在一定程度上来说,它对各专业的教学起到了促进作用,对市场营销专业同样如此。本文试图从积极和消极两个方面来分析职业技能竞赛对市场营销专业的影响,同时提出了消除市场营销职业技能竞赛消极因素的途径。Vocational skill competition is a necessary teaching unit for all majors in higher vocational colleges. To a certain extent, it has promoted the teaching of various professions, as well as marketing majors. This paper attempts to analyze the impact of vocational skill competition on marketing profession from both positive and negative aspects, and proposes ways to eliminate the negative factors of marketing vocational skill competition.

关 键 词：职业技能竞赛 市场营销 影响 

分 类 号：G712[文化科学—职业技术教育学]