高校衍生品的包装设计研究  

Packaging Design of University Derivatives

作　　者：傅宝姬[1] 张小开 孙媛媛 FU Bao-ji;ZHANG Xiao-kai;SUN Yuan-yuan(Art College,Fujian Agriculture and Forestry University,Fuzhou 350002,China;College of Urban Art,Tianjin Chenjian University,Tianjin 300384,China)

机构地区：[1]福建农林大学艺术学院,福州350002 [2]天津城建大学城市艺术学院,天津300384

出　　处：《包装工程》2018年第16期73-77,共5页Packaging Engineering

基　　金：福建农林大学2016年本科教育教学改革研究一般项目(111416101)

摘　　要：目的针对高校衍生品的不同消费人群,对高校衍生品的包装设计要素进行分析。方法从突出高校品牌、设计系统性和设计思维的创新性3个方面入手,研究高校衍生品的类型和设计特性。结论通过对体现母校独特文化内涵的学生毕业纪念品、高校旅游纪念品、高校产业衍生的科研产品进行深入分析,全面挖掘衍生品附着的高校文化内涵,提高高校品牌包装的设计水平,打造高校特色衍生品品牌。According to the different consumption groups of university derivatives, the packaging design elements of university derivatives are analyzed. The types and design features of university derivatives are studied from three aspects of highlighting university brands, the systematic design of packaging and the packaging marketing. Through the in-depth analysis of the students＇ graduation souvenirs, university tourist souvenirs, and the scientific research products derived from the university industry which embody the unique cultural connotation of the alma mater, we can fully excavate the cultural connotation of the university attached to the derivatives, improve the design level of the packaging of the university brand, and create the brand of the characteristic derivatives of the University.

关 键 词：高校衍生品 包装设计 高校品牌 系统性 

分 类 号：TB482[一般工业技术—包装工程]