色彩在食品包装设计中的运用  

The Application of Color in Food Packaging Design

作　　者：舒望[1] SHU Wang(Sichuan Tianyi University,Mianzhu 618200,China)

机构地区：[1]四川天一学院,绵竹618200

出　　处：《包装工程》2018年第16期270-273,共4页Packaging Engineering

摘　　要：目的色彩作为视觉符号的重要构成元素,在食品包装设计中有着不可替代的作用,影响着食品包装设计的整体视觉呈现。伴随食品产业的蓬勃发展,色彩在食品包装设计中的运用也愈发丰富。探究色彩在食品包装设计中的运用方式。方法从食品的重要性和食品包装的发展谈起,结合当前商业环境中的食品包装设计,紧扣色彩在食品包装中的重要作用,分注目性、形象性、味觉性、情感性和地域性五个方面就色彩在食品包装设计中多样化表达方式及具体运用展开探讨。结论科学地将色彩与食品包装设计融合,不仅能够使商品的视觉效果得到美化,还能最大限度地引起消费者关注,调动消费者的主动性,促进产品销售,是打开食品包装设计多元化发展大门的金钥匙。As an important component of visual symbols, color plays an irreplaceable role in food packaging design, affecting the overall visual presentation of food packaging design. With the vigorous development of the food industry, the usage of color in food packaging design is becoming more and more abundant. To explore the application of color in food packaging design. Focusing on the five aspects including purpose, image, taste, affection and regionality, this article explored the diversified expression and specific application of color in food packaging design, combined with the food packaging design in the current business environment, closely related to the important role of color in food packaging.Combining color in food packaging design scientifically can beautify the visual effect of the product, maximize the attention of the consumers, mobilize the consumers＇ initiation, and also promote the sales of products. It is the golden key to unlock the diversified development of food packaging design.

关 键 词：色彩 食品 包装设计 

分 类 号：TB482[一般工业技术—包装工程]