高铁旅客购票方式行为研究  

Research of Ticketing Mode Choice for High speed railwaypassengers

作　　者：李继朋 钟子豪 Jipeng Li ,Zihao Zhong(School of Trffic and Transportation of Lanzhou Jiaotong University, Lanzhou730070, China)

机构地区：[1]兰州交通大学交通运输学院,兰州730070

出　　处：《青海交通科技》2018年第2期5-7,共3页Qinghai Transportation Science and Technology

摘　　要：本文通过对高铁旅客的购票情况进行实地调查,运用随机效用理论,按照效用最大化原则建立了旅客购票方式选择的多项Logit模型;并利用专业数据分析软件SPSS对模型的参数进行了标定和检验。根据建立的模型的拟合结果,研究影响旅客购票方式选择的因素,最终明确影响旅客购票方式选择的显著性因素为购票花费时间、性别和年龄。This paper conducts a field survey on the ticket purchase situation of high - speed rail passengers, and uses the random utility theory to establish multiple Logit models for passenger ticket purchase according to the utility maximization principle. The professional data analysis software SPSS is used to analyze the parameters of the model. Calibration and inspection. According to the fitting results of the established model, the factors influencing the choice of passengers＇ticket purchase methods are studied. Finally, the significant factors affecting the choice of passengers＇ticket purchase methods are the time, gender and age of purchasing tickets.

关 键 词：随机效用理论 购票方式选择 多项Logit模型 参数标定 

分 类 号：F532[经济管理—产业经济] F713.55