步行街店名语符的语用生态伦理及其语用规约——以湖北五市区步行街店名为例  

Analysis on the Language Signs of Shop Names on Walking Streets from the Prespective of Pragmatic Eco-ethics & Pragmatic Conventions——Illustrated by Shop Names on Walking Strees of Five Cities in Hubei Province

作　　者：潘峰[1] PAN Feng(School of Literature,Huanggang Normal University,Huanggang,Hubei 438000,China)

机构地区：[1]黄冈师范学院文学院,湖北黄冈438000

出　　处：《南昌大学学报（人文社会科学版）》2018年第3期21-28,共8页Journal of Nanchang University(Humanities and Social Sciences)

基　　金：黄冈师范学院高级别培育项目"新时代汉语名称语用生态伦理本体研究"

摘　　要：步行街店名语符由于"内在伦理驱迫感的推动"形成了"应当存在"的汉字语符运用的语内层、异语语符运用的语际层、汉语和异语语符组配的语用层等3个层级的语用生态伦理。语内习用母语汉字语符所遵循的伦常伦次和国家法规,语际习用4种非汉字语符与母语汉字语符的互惠共生,语用语符的组配形式、种类及其读音所遵循的基本伦常,共同构成步行街店名语符的"多元归常、习用循常、凸显守常"生态伦理的语用规约。这种多元共生共融的语用生态伦理是民族文化自律、文化自信的真实映射。Due to the urge of the inner ethics,the language signs of shop names on walking streets demonstrate three layers of pragmatic eco-ethics,namely the intra-lingual eco-ethics,the inter-lingual eco-ethics,and the pragmatic eco-ethics.The intra-lingual eco-ethics involves how Chinese characters are utilized,while the inter-lingual refers to the utilization of non-Chinese characters.Differently,the pragmatic eco-ethics entails the interactions of the intra-lingual eco-ethics and the inter-lingual eco-ethics. It is found that the pragmatic conventions of eco-ethics reflected in the language signs of shop names show that the common usages of the diverse language signs are dominant,which follow and highlight people＇s common sense. Such pragmatic conventions are formed by the abidance of the basic ethics and national regulations of Chinese characters,the mutual benefits and co-existence of 4 kinds of non-Chinese characters and Chinese characters,different forms and types of language sign interactions,and the basic ethics that the pronunciation of the language signs keeps to. This pragmatic eco-ethics that diverse language signs co-exist and co-integrate is a reflection of national cultural self-discipline and cultural confidence of Han nationality.

关 键 词：步行街店名 语符 语用生态伦理 语用规约 

分 类 号：H13[语言文字—汉语]