房地产企业基于社区综合服务的轻资产转型研究——以花样年集团为例  

Research on Asset-Light Transition of Real Estate Enterprises Based on Community Integration Service: Taking Fantasia as example

作　　者：张伟 刘忻忆 

机构地区：[1]山东高速投资控股有限公司,山东济南250098

出　　处：《济南大学学报（社会科学版）》2018年第5期124-133,共10页Journal of University of Jinan:Social Science Edition

摘　　要：房地产行业为了摆脱限贷政策收紧、土地价格上涨所带来的困境并取得竞争优势,进行轻资产运营模式的转型成为我国部分房地产企业的选择。花样年集团通过发展具有特色的社区综合服务来向轻资产运营模式转型取得了一些成绩,对其基于社区综合服务进行轻资产模式转型的过程、有效性和实施效果进行分析后,得出结论:花样年集团基于社区综合服务的轻资产转型效果明显,其报表特征在转型开始后逐渐体现出了轻资产运营模式的特征,同时轻资产转型也给花样年集团带来了财务绩效的改善,其经济增加值在转型后总体呈现增长趋势。Some real estate enterprises choose asset-light business model to solve the dilemma caused by limited credit policy and rising land price. Fantasia has some achievements through developing characteristic asset-light business model based on community integration service. We conclude that Fantasia's transition has obvious effect through analyzing Fantasia's asset-light transition based on community integration process, effectiveness and achievements. Fantasia 's report forms present asset-light character. Meanwhile, asset-light transition improves Fantasia 's financial performance. Fantasia's economic value added presents rising tendency.

关 键 词：房地产企业 社区综合服务 轻资产运营模式 

分 类 号：F275[经济管理—企业管理] F299.23[经济管理—国民经济]