考虑零售商具有决策偏差的供应链努力行为研究  

Analysis on Effort of Supply Chain Considering Retailer’s Decision Bias

作　　者：王永龙[1] 蹇明[1] 宋璇 方新[2] WANG Yong-long;JIAN Ming;SONG Xuan;FANG Xin(School of Trasportation and Logistics,Southwest Jiaotong University,Chengdu 611756,China;School of Business Planning,Chongqing Technology and Business University,Chongqing 400067,China)

机构地区：[1]西南交通大学交通运输与物流学院,四川成都611756 [2]重庆工商大学商务策划学院,重庆400067

出　　处：《系统科学学报》2018年第3期81-85,107,共6页Chinese Journal of Systems Science

基　　金：重庆市特色农产品加工储运工程技术研究中心项目(KFJJ2016026);重庆市社会科学规划博士项目(2016BS032);重庆市教委科研项目(KJ201600839144);2016年度四川省学术和技术带头人培养支持经费资助项目

摘　　要：针对随机需求受到零售商销售努力影响的情形,考察了零售商仅具有浪费厌恶偏好、仅具有缺货厌恶偏好、同时具有浪费厌恶和缺货厌恶偏好情形下供应商和零售商的决策行为,并与风险中性情形下的结果进行了对比分析。此外,还探讨了浪费厌恶系数和缺货厌恶偏好系数对供应商批发价格、零售商订购量和销售努力水平的影响,以及对供应商、零售商和供应链期望效用的影响。Considering the retailer＇s sales effort that impacts stochastic demand,the retailer and retailer＇s decision behavior is considered when the retailer only has the waste averse preferences,only has the stockout averse preferences,and has the waste aversion preferences and thestockout averse preferences. The results are compared with those in the case of retailers,which is at the risk. In addition,the paper investigates the effects of waste aversion coefficient and stockout averse coefficient on supplier＇s wholesale price,retailer＇s order volume and sales effort level are discussed,and the effect of the coefficients on expected utility of suppliers,retailers and supply chains.

关 键 词：销售努力 浪费厌恶偏好 缺货厌恶偏好 

分 类 号：F274[经济管理—企业管理]