濮院,一座江南毛衫小镇的时尚转型  

Puyuan’s Transformation into a Trendy Town

作　　者：李丹超 钱姬霞 

出　　处：《浙江画报》2018年第9期12-25,共14页Zhejiang Pictorial

摘　　要：江南水乡嘉兴有这样一个小镇,它叫濮院。它的传奇始于早年濮氏家族,宋理宗诏赐为“濮院”。这里,曾盛产“天下第一绸”——濮绸,它独领风骚于元、明、清三朝600多年。明清时期,这里就曾以“日出万匹绸”而闻名。如今,这个小镇有上万户生产加工企业,1万余间商铺,是中国最大的羊毛衫集散中心和毛针织服装生产基地,毛衫交易量占全国总量的60%以上,衣被天下。Puyuan town in Zhejiang province＇s Tongxiang city was once the town that abounds in the ＂Best Silk in the World＂ in history and had earned the fame for ＂producing thousands of bolts of silk daily＂ for about 600 years. Since the reform and opening- up, Puyuan has gradually formed its full supply chain, driving the intelligent upgrade of sweater industry as well as extending the production service to the high-end part of the chain. Nowadays, Puyuan is ushering in its best time as it transforms from the traditional sweater market to the trendy sweater town.

关 键 词：江南水乡 羊毛衫 小镇 时尚 生产加工企业 毛针织服装 明清时期 生产基地 

分 类 号：TS186.3[轻工技术与工程—纺织材料与纺织品设计]