社会化营销网站信任机制信息流模型构建及传递模式分析  

Information flow model construction and transmission mode analysis of Trust Mechanism in Social Network Sites

作　　者：沐光雨[1] 庞丽艳[1] 董泽稼[1] 司秀丽[2] MU Guang-yu;PANG Li-yan;DONG Ze-jia;SI Xiu-li(School of Management Science and Information Engineering,Jilin University of Finance and Economics,Changchun 130017,China;College of Information Technology,Jilin Agriculture University,Changchun 130118,China)

机构地区：[1]吉林财经大学,吉林长春130117 [2]吉林农业大学,吉林长春130118

出　　处：《科技视界》2018年第22期111-112,79,共3页Science & Technology Vision

基　　金：国家社会科学基金项目"云营销中信任链复杂网络发展研究"(15BGL090)研究成果之一;项目负责人:沐光雨

摘　　要：随着信息技术的发展,社会化营销作为一种新兴的商业模式,在商业领域和日常生活中发挥重要作用。社交网络明确展现出用户之间在虚拟社区上的联系,并利用彼此联系来传递信息。本文利用社会化营销网站中的信息流转及电子商务生态系统理论,构建社会化营销网站信任机制信息流转模型,并针对正向信息流和逆向信息流进行分析,探究我国现阶段社会化营销网站的信息传递模式规律。With the development of information technology, the social commerce plays an important role in business and daily life as an emerging business model. Social networks explicitly show the connections between users in virtual communities and deliver information by using the connections. In this paper, we use the information circulation in the social marketing website and e-commerce ecological system theory, build the information flow model structure of trust mechanism in social marketing website and analyze the forward and reverse flow respectively. And we explore the pattern of information transmission of social marketing websites in China.

关 键 词：社会化营销 信任机制 信息流模型 传递模式 

分 类 号：G206[文化科学—传播学] F274[经济管理—企业管理]