休闲农业互联网非公开股权融资模式建设的可行性及对策  

The Feasibility and Countermeasures of the Internet Private Equity Financing Model for Leisure Agriculture

作　　者：于斐[1] 高功步[2] YU Fei;GAO Gong-bu(School of Management,Yangzhou Polytechnic College,Yangzhou 225009,Jiangsu,China;Business School,Yangzhou University,Yangzhou 225009,Jiangsu,China)

机构地区：[1]扬州职业大学管理学院,江苏扬州225009 [2]扬州大学商学院,江苏扬州225009

出　　处：《江苏经贸职业技术学院学报》2018年第4期15-19,共5页Journal of Jiangsu Institute of Commerce

基　　金：2016年江苏省高校哲学社会科学指导性项目"江苏农业电子商务生态系统与可持续发展研究"(2016SJD630097);2017年扬州市科技计划项目(软科学研究计划)"供给侧结构性改革下扬州农村互联网金融的模式研究"(YZ2017207);2016年江苏省成人教育协会"十三五"社会教育立项课题"新型城镇化背景下江苏农村社区教育教学模式研究"(135123)

摘　　要：近年来,中国互联网非公开股权融资在国家政策、经济、社会需求、技术等因素推动下发展迅速。互联网非公开股权融资在满足创业企业资本需求的同时,还能让企业获得更多资源。农业互联网非公开股权融资项目具有一定的吸引力,农业创业群体和投资者也认同这种融资模式,但它仍存在错配、欺诈等运作风险。在对近期休闲农业互联网非公开股权融资典型成功案例进行分析的基础上,构建两种可行的互联网非公开股权融资模式,以期让休闲农业企业获得资本青睐,同时平衡投资人在股权长周期上的收益和短中周期上的实惠。In recent years, the private equity financing of the internet in China has developed rapidly under the impetus of national policies, economic, social needs and technologies. The private equity financing of the internet can also meet the capital needs of start-ups and provide more resources than non-capital resources. Under the influence of agricultural entrepreneurial groups and investors agreeing with the form of internet private equity financing and the attractive features of financing projects, there are operational risks of mismatch and fraud. In this regard, through the recent success stories of internet private equity financing of leisure agriculture two viable internet private equity financing models were built, with a view to making the leisure agriculture enterprises easier to get the favor of the capital, and at the same time, balancing the long-term benefits and short and medium-term benefits of investors.

关 键 词：休闲农业 互联网非公开股权融资 财务顾问 权益众筹 建设模式 

分 类 号：F830.91[经济管理—金融学]