微信公众号对大学生学习参与的影响研究——基于SPSS的数据分析  

On the Influence of We Chat Public Account on College Students' Learning Participation

作　　者：胡爱萍[1] HU Ai-Ping(Hunan Communication Polytechnic,Changsha 410132,China)

机构地区：[1]湖南交通职业技术学院,湖南长沙410132

出　　处：《辽宁高职学报》2018年第8期100-104,共5页Journal of Liaoning Higher Vocational

摘　　要：微信的传播具有移动多媒性、社交便捷性、定制多元性等特征。近年来,微信公众号的推出与普遍极有利满足学生对大量信息的多点需求,从而获得了广大学生的关注。通过采用调查问卷和对研究对象访谈的方法获取数据,使用SPSS软件进行相关数据分析大学生使用微信公众号时学习参与和职业倾向的影响程度,旨在帮助大学生们具备正确的职业倾向认识,有自己清晰的职业方向。WeChat is characterized by mobile multi-media, social convenience and customized diversity. In recent years, thelaunch and popularization of WeChat public account meet students＇ multi-point demand for a large amount of information,gaining the attention of students. In this paper, by using methods of questionnaire and interviews with the object of study toget the data, using SPSS software for data analysis of the influence of learning participation and vocational tendency in usingWeChat public account by college students, it aims to help college students have a correct understanding of career orientationand a clear career direction.

关 键 词：微信公众平台 学生 学习参与 职业倾向 

分 类 号：G715[文化科学—职业技术教育学]