新产品开发视角下高管结构型社会资本对组织学习的影响——基于外部环境不确定性的调节作用研究  

The Effects of the Executive's Structural Social Capital on Organizational Learning in New Product Development: The Moderating Role of External Uncertainty

作　　者：李梓涵昕 王侃 李昌文[4] LI Zihanxin;WANG Kan;LI Changwen(Research Center of the Central China for Economic and Social Development,Nanchang University,Nanchang 330031,China;School of Economics and Management,Nanchang University,Nanchang 330031,China;School of Business Administration,South China University of Technology,Guangzhou 510641,China;School of Mathematical Science,Huaibei Normal University,Huaibei 235000,China)

机构地区：[1]南昌大学中国中部经济社会发展研究中心,南昌330031 [2]南昌大学经济管理学院,南昌330031 [3]华南理工大学工商管理学院,广州510641 [4]淮北师范大学信息学院,安徽淮北235000

出　　处：《科学学与科学技术管理》2018年第8期69-81,共13页Science of Science and Management of S.& T.

基　　金：国家自然科学青年基金项目(71602060);广东省自然科学基金重点项目(S2013020012767);安徽省高校优秀青年人才支持计划重点研究项目(gxyqZD2017088)

摘　　要：社会资本的不同维度对不同类型组织学习的影响效应存在矛盾,社会资本对组织学习的影响效应还受到外部环境的影响。基于新产品开发视角,探索高管结构型社会资本对利用性学习与探索性学习的影响。采用来自352家广东省企业样本调查数据,结果显示高管结构型社会资本对于利用性学习和探索性学习具有正向影响,但影响效应不尽相同,其中高管行业内互动对利用性学习具有显著地促进作用,行业间互动显著地正向影响探索性学习。此外,结构型社会资本对于组织学习的影响,以及组织学习对于新产品绩效的影响,显著地受到技术不确定性和市场不确定性的调节。高水平技术不确定性和市场不确定性情况下,高管结构型社会资本对于组织学习的影响加强;探索性学习对新产品绩效的影响也得到强化;利用性学习对新产品绩效的影响被削弱。There are much more researches on the relationship between social capital and organizational learning, but different dimensions of social capital have contradictory effects on different types of organizational leaming The impact of social capital on organizational learning is not isolated; its impact is also affected by the exter- nal environment. This study explores the impact of executive＇s structure social capital on exploitative leaming and exploratory learning from the perspective of new product development. With 352 samples from enterprises in Guangdong Province, Hierarchical Regressions are proposed to examine the model. Evidence is found to be consistent with the hypotheses by showing that executive＇s structure social capital has a positive impact on ex- ploitative learning and exploratory learning, but the effects are not the same. Intra-industry interaction has a sig- nificantly positive impact on exploitative learning; inter-industry interaction has a significantly positive impact on exploratory learning. In addition, the impact of structural social capital on organizational leaming and the impact of organizational learning on the performance of new products are significantly influenced by technological uncer- tainty and market uncertainty. The impact of executive＇s structure social capital on organizational leaming has been strengthened in the high level of technical uncertainty and market uncertainty; the impact of exploratory leaming on the performance of new products has also been strengthened; and the effect of exploitative learning on the performance of new products weaken

关 键 词：结构型社会资本 探索性学习 利用性学习 新产品开发 外部不确定性 

分 类 号：F273.1[经济管理—企业管理] F273.2[经济管理—国民经济]