品牌经济学视角下对CVA联赛发展研究  

Research on the Development of CVA League from the Perspective of Brand Economics

作　　者：焦新辉[1] JIAO Xin-hui(Nanjing University of Traditional Chinese Medicine,Nanjing 210046,China)

机构地区：[1]南京中医药大学,江苏南京210046

出　　处：《广州体育学院学报》2018年第5期44-46,72,共4页Journal of Guangzhou Sport University

摘　　要：运用文献资料法和逻辑分析法,查阅有关品牌经济学、体育经济、体育市场分析等方面的资料,着重从品牌经济学视角对中国排球联赛(CVA联赛)的发展进行全面深入的研究。利用现有品牌经济学较为成熟的分析框架,分别从品牌品类度、品牌竞争策略、品牌渠道策略等方面,深入分析如何将CVA联赛打造成知名品牌,助推我国CVA联赛品牌发展。为促进CVA联赛良性发展、深化我国职业排球体制改革及排球事业的可持续发展提供理论探讨。This paper uses the literature and logical analysis method to review the information about brand econonfics, sports economy and sports market analysis, and focuses on the comprehensive and in - depth study on the development of China Volleyball League （CVA） from the perspective of brand eeononfies. Using the existing brand eeononfies mature analysis framework, respectively, from the brand category, brand competition strategy, brand channel strategy, in -depth analysis of how to build a well -known CVA league brand, boost the development of China＇s CVA league brand. It provides the theoretical discussion to promote the healthy development of CVA league, deepen the reform of China＇s professional volleyball system and the sustainable development of volleyball.

关 键 词：品牌经济学 CVA联赛 问题分析 发展 解决方案 

分 类 号：G80[文化科学—运动人体科学]