东巴文化女性符号的产品设计应用研究  

Product Design Application of Female Symbol in Dongba Culture

作　　者：宋文娟[1] 张绣亮[1] 王坤茜[2] SONG Wen-juan;ZHANG Xiu-liang;WANG Kun-qian(Southwest Forestry University,Kunming 650224,China;Kunming University of Science and Technology,Kunming 650093,China)

机构地区：[1]西南林业大学,昆明650224 [2]昆明理工大学,昆明650093

出　　处：《包装工程》2018年第18期220-224,共5页Packaging Engineering

基　　金：云南省哲学社会科学艺术科学规划项目(A2016QNS021)

摘　　要：目的探究东巴文化中的女性符号的形式与意义及文化创意产品的设计方法。方法通过研究东巴文化中的女性文化现象,分析作为女性符号的主要形象,归纳代表女性元素的文化符号,分别阐述作为主要女性符号的文字符号、造型符号及色彩符号的形式与意义。运用符号隐喻的修辞方法,以女性包具为设计对象,探索设计路径,提炼女性造型符号与色彩符号,并将其应用于现代女性包具的产品设计中。结论基于对东巴文化女性文字、造型、色彩符号的研究,分析了符号隐喻修辞的具体运用方法,将象征女性勤劳意蕴的"披星戴月"造型符号与"黑白蓝"色彩符号应用于现代女包设计。从符号学的角度拓展设计途径,指导设计实践,对于创新具有女性文化内涵的产品设计有重要的方法论意义,有利于民族文化的传承与保护。It aims to exploring the characteristics and creative design methods of female symbols in Dongba culture. Through the study of the female cultural phenomenon in Dongba culture, analyzing the main image of female symbols, inducing cultural symbols representing female elements, summarizing the forms and meanings of female symbols in character symbols, shape symbols and color symbols, applying symbolic metaphor rhetoric, taking female bags as the object of design, exploring the path of design, applying the shape symbols and the color symbols to the creative design of female bags. Base on the female symbols of Dongba culture, analyzing the application method of symbolic metaphor rhetoric, applying shape symbols and color symbols that symbolize women＇s diligence in female bag design, it is expanding the design approach from the perspective of semiotics, guiding design practice. For creative design of female cultural products, it has important methodological significance, it is also beneficial to the inheritance and protection of National Culture.

关 键 词：东巴文化 女性符号 隐喻 产品设计应用 

分 类 号：TB472[一般工业技术—工业设计]