创业苗圃资源搜寻对种子项目开发模糊前端绩效影响:适应性行为视角下的权变机理  

Effects of Pro-incubator Resource Search on Seed Project Development Fuzzy Front-end Performance:The Mechanism of Contingency in Perspective of Adaptive Behavior

作　　者：胡海青[1] 张颖颖[1] Hu Haiqing;Zhang Yingying(School of Economics and Administration,Xi＇ an University of Technology,Xi＇ an 710054)

机构地区：[1]西安理工大学经济与管理学院,西安710054

出　　处：《管理评论》2018年第8期102-114,共13页Management Review

基　　金：国家自然科学基金项目(71672144;71372173;70972053);国家软科学研究计划项目(2014GXS4D153);教育部高等学校博士学科点专项科研基金项目(20126118110017);陕西省软科学研究项目(2017KRM059;2017KRM057;2014KRM28-2);陕西省自然科学基础研究计划重点项目(2015JZ021);西安市科技计划项目(2017111SF/RK005-(2);SF1225-2);陕西省科技统筹创新工程计划项目(2016KTZDGY04-3);陕西省教育厅科学研究计划(15JK1547);陕西省教育厅人文社科重点研究基地科研计划项目(16JZ043);陕西省社科基金项目(12D231;13D217);西安市社会科学规划基金课题重点项目(17J85)

摘　　要：模糊前端是近年来新产品开发领域研究前沿,但如何提升模糊前端绩效仍有待研究。基于外部搜寻理论,研究创业苗圃资源搜寻(内部资源搜寻与网络资源搜寻)对种子项目开发模糊前端绩效影响,并结合配置理论与适应性行为视角,探讨"环境-行为"范式下,环境动态性(环境变化速度与环境变化幅度)的调节作用。以288项入驻创业苗圃的种子项目为样本,通过回归分析进行实证研究。研究发现:创业苗圃资源搜寻对渐进式创新项目开发模糊前端绩效有正影响;而创业苗圃内部资源搜寻对突破式创新项目开发模糊前端绩效有倒U影响,网络资源搜寻对其有正影响;环境变化速度增强了创业苗圃内部资源搜寻对渐进式创新项目开发模糊前端绩效影响,却减弱了创业苗圃资源搜寻对突破式创新项目开发模糊前端绩效影响;而环境变化幅度减弱了内部资源搜寻对渐进式创新项目开发模糊前端绩效影响,却增强了网络资源搜寻对突破式创新项目开发模糊前端绩效影响。Fuzzy front end（ FFE） is the research frontier of new product development in recent years,but how to improve FFE performance is still unknown. Based on the External Search Theory,the paper analyses the influence of Pro-incubator resource search（ pro-incubator internal resource search and network resources search） on seed project development FFE performance. Then from the adaptive behavior perspective and based on configuration theory,it discusses the moderating rule of environment dynamic（ the speed and amplitude of environment change） under＂environment-behavior＂paradigm. Using 288 seed projects as sample to do an empirical regression analysis,this paper finds that： pro-incubator resource search has a positive impact on incremental innovation project development FFE performance; pro-incubator internal resource search has an inverted U-shaped impact on radical innovation project development FFE performance,and pro-incubator network resource search has a positive impact on that. The speed of environment change enhances the impact of pro-incubator internal resource search on incremental innovation project development FFE performance,but it weakens the impact of pro-incubator resource search on radical innovation project development FFE performance. And the amplitude of environment change weakens the impact of internal resource on incremental innovation project development FFE performance,but it enhances the impact of network resource search on radical innovation project development FFE performance.

关 键 词：资源搜寻 模糊前端绩效 环境动态性 适应性行为 新颖度 

分 类 号：F279.2[经济管理—企业管理]