新闻小程序演进的技术逻辑与价值判断  

The Evolution of Technical Logic and Value Judgment of News Applet

作　　者：刘琴[1] LIU Qin(School of Literature and Journalism, South-Central University for Nationalities, Wuhan 430074, China)

机构地区：[1]中南民族大学文学与新闻传播学院,湖北武汉430074

出　　处：《编辑之友》2018年第10期40-44,共5页Editorial Friend

基　　金：国家社科基金项目"党媒移动端话语转型与话语传播力提升研究"(17BXW023);中南民族大学高校基金项目"中国媒介产品经营史"(CST18021)

摘　　要：文章从分析小程序演进的技术逻辑与市场逻辑入手,探讨作为小程序中最重要的新闻小程序的用户价值与媒介价值。研究发现:新闻小程序目前尚没有找到技术张力扩散的路径,处于渠道延伸或"元媒体"定位的两难境地。基于此,文章从以精细微美培植用户习惯与归于"元媒体"功能释放两个侧重点,探讨了新闻小程序的未来,落脚于新闻小程序会成为互联平台与万物表达的载体。This article starts with the analysis of the evolution of the technical and market logic of WeChat mini programs aiming to discuss the client value and media value of the news applet, which is the most important part of the mini program. According to the current research conducted by the author, there is no obvious path and process of expanding the techniques and application of news applet so that it will be accessible to other fields. Actually, it confronts the dilemma of both ＂channel extension＂ and ＂meta-media＂ currently. Based on those issues, this article discusses the future of news applet from two aspects： the meticulous cultivation of customers and the release of ＂meta-media＂ function. And this research believes that news applet will become the interactive platforms and the agents of every user.

关 键 词：新闻小程序 元媒体 技术逻辑 价值判断 

分 类 号：G206[文化科学—传播学]