基于区域消费者网络购买行为的陕西省电子商务发展策略分析  

Development Strategies of E-commerce of Shaanxi Province Based on the Perspective of Consumer Online Shopping Behavior

作　　者：唐家琳[1] 陈静[1] TANG Jia-lin;CHEN Jing(Xi＇an University of Posts ＆ Telecommunications,Xi＇an 710061,China)

机构地区：[1]西安邮电大学,西安710061

出　　处：《价值工程》2018年第33期102-103,共2页Value Engineering

基　　金：陕西省教育厅专项科研计划项目"陕西省电子商务发展策略研究--基于区域消费者网络购买行为的视角"资助(项目编号:15JK1675)

摘　　要：本文将在国内电子商务迅速发展的大环境下,分析陕西省电子商务发展的内部环境的优劣势以及外部环境所面临的机遇与挑战,并基于陕西省消费者网络购买行为的视角,从影响消费者网络购买行为的因素出发,研究陕西省电子商务的发展现状及存在的问题,并根据现状及问题提出发展策略,即重视个人因素,改善现实环境因素,提高网络环境因素,只有控制好各个影响因素,陕西省电子商务方能得到更好的发展。This article will analyze the advantages and disadvantages of the internal environment for the development of e-commerce in Shaanxi Province and the opportunities and challenges faced by the external environment in the context of the rapid development of domestic e-commerce. Based on the perspective of consumer online shopping behavior in, the author analyzes the current situation and existing problems of the development of e-commerce in Shaanxi Province from the factors affecting the purchase behavior of consumer networks, and proposes development strategies based on the status quo and issues. In order to improve the factors of the real environment and improve the factors of the network environment, only by controlling each influencing factor, the e-commerce in Shaanxi Province can be better developed.

关 键 词：电子商务 网络购买行为 发展策略 

分 类 号：F274[经济管理—企业管理] F713.36[经济管理—国民经济]