浅谈创意元素在南京文化旅游开发模式中的运用  

On Development Modes of Cultural Tourism with Creative Element in Nanjing

作　　者：张荣娟[1] ZHANG Rong-juan(Nanjing City Vocational College,Nanjing,210038,China)

机构地区：[1]南京城市职业学院,南京210038

出　　处：《长江工程职业技术学院学报》2018年第3期72-74,共3页Journal of Changjiang Institute of Technology

摘　　要：随着大众旅游时代的到来,文化旅游深受人们的青睐。本文分析了南京文化旅游资源的主要特征,并探讨了创意元素在南京文化旅游开发中运用的四种模式,为南京文化旅游深度发展提供方向。In the age of mass tourism, cultural tourism is more and more popular. Based on analy zing main characteristics of cultural tourism resources in Nanjing, four development modes of cul rural tourism with creative elements in Nanjing are explored to provide references for the develop ment of cultural tourism in Nanjing.

关 键 词：创意 文化旅游 模式 南京 

分 类 号：G124[文化科学]