社会责任对虚拟经营战略的影响机理与路径研究  

Study on the Mechanism and Path of CSR Influencing Virtual Operation Strategy

作　　者：衡量 贾旭东[2] 何光远[2] 李飞[1] Heng Liang;Jia Xudong;He Guangyuan;Li Fei(School of Economics ＆ Management,Tsinghua University,Beijing 100084;School of Management,Lanzhou University,Lanzhou 730000)

机构地区：[1]清华大学经济管理学院,北京100084 [2]兰州大学管理学院,兰州730000

出　　处：《管理评论》2018年第9期174-185,共12页Management Review

基　　金：国家自然科学基金面上项目(71672078);中央高校基本科研业务费专项基金项目(860026)

摘　　要：本文选择典型企业为研究样本,借助规范的经典扎根理论,结合认知地图方法,研究了社会责任如何影响企业虚拟经营战略的问题。本文以企业社会责任(CSR)的视角,整合其社会层、组织层、个体层要素在不同发展阶段对虚拟经营战略的影响作用,以个体层要素为核心,融合社会层与组织层影响因素的主从关系,作用于企业各虚拟经营阶段的战略,构建出形象刻画该过程的理论模型及其影响因素的关系模型。进而运用空间向量的数学思想,构建了表征CSR影响虚拟经营战略机理与路径的函数表达式。该定性与定量模型为后续的大样本实证研究提供了理论框架,为深入研究企业CSR和虚拟经营战略相关问题奠定了理论基础。Choosing the typical enterprise cases, resorting to the normative Classical Grounded Theory, and combining the cognitive map, this paper attends to explore how the Corporate Social Responsibility（CSR） influences virtual operation strategy. From the view of CSR, the paper integrates the process of social, organizational, and individual factors influencing the virtual operation strategy in primary and mature development stages of a company. In the research process, the theoretical facts of CSR＇s individual level merging and displaying the social level,organizational level and individual level are considered as the main dimension to directly influence strategy. So, the influencing factors and mechanism are composed of the vivid qualitative model and its factor model, the mathematical idea of spatial vector is utilized and the effect path function is formulated to identify the effect process. Finally, the qualitative model and quantitative model offer a theoretical framework for potential large sample empirical research in the future. The conclusion lays a theoretical foundation for further research of the related issues about CSR and virtual operation strategy.

关 键 词：经典扎根理论 虚拟经营战略 企业社会责任 个体层影响因素 影响机理与作用路径 

分 类 号：F272.3[经济管理—企业管理]