社会资本对微信群用户知识共享意愿的影响  

Influence of social capital on WeChat group users' knowledge sharing willingness

作　　者：张生太[1] 刘露露 Zhang Shengtai;Liu Lulu(School of Economics and Management,Beijing University of Posts and Telecommunications,Beijing 100876,China)

机构地区：[1]北京邮电大学经济管理学院,北京100876

出　　处：《科研管理》2018年第10期108-119,共12页Science Research Management

基　　金：国家自然科学基金项目:"移动社交网络微信的知识传播机理研究"(项目编号:71571022);起止时间:2015.01-2019.12

摘　　要：微信群已经成为人们移动在线社交最活跃的社区,从社会资本角度研究用户在不同微信群的知识共享意愿是值得深入探讨且具有广泛影响的重要问题。本文基于社会资本理论,将微信群分为粘结型群、维持型群和桥接型群三类,探究结构、关系和认知三个维度的社会资本对用户在三种类型微信群知识共享意愿的影响及其差异。使用Warp PLS对问卷调查获得的244份有效样本进行模型验证。研究结果显示在结构维度方面,网络连通性只对用户在桥接型群的知识共享意愿有正向影响,网络亲密性只对维持型群和桥接型群的知识共享意愿有正向影响;在关系维度方面,认同对用户在三类微信群的知识共享意愿均有正向影响,而信任和互惠只对桥接型群的知识共享意愿有正向影响;在认知维度方面,共同语言对用户在三类微信群的知识共享意愿均有正向影响,共同愿景只对维持型群的知识共享意愿有正向影响。本研究对个人或组织认识人们在代表不同人际圈子的微信群中的知识共享规律,从而对高效地获取知识和创新管理具有重要的理论和现实意义。WeChat group has become the most active community for people to socialize in mobile online network. The study of us-ers＇willingness to share knowledge in different WeChat groups from the perspective of social capital is an important issue that de-serves to be explored in depth and has extensive implications. Based on social capital theory, this paper divides the WeChat group into three types： bonding group, maintained group and bridging group. It explores the influence of social capital in three dimensions of structure, relationship and cognition on the users＇ willingness to share knowledge in three types of WeChat groups and their differences. Warp PLS is used to validate the model with 244 valid samples obtained from the questionnaire. The re-search results show that in terms of structural dimension, network connectivity only positively affect the user＇s willingness to share knowledge in bridging group. Network intimacy only positively influence the user＇ s willingness to share knowledge in maintained group and bridging group; In terms of relational dimension, identity positively influence the user＇ s willingness to share knowledge in bonding, maintained and bridging group, however, trust and reciprocity only positively affect the user＇ s willingness to share knowledge in bridging group; in terms of cognitive dimension, shared language positively affect the user＇ s willingness to share knowledge in bonding, maintained and bridging group, but shared vision only positively influence the user＇ s willingness to share knowledge in maintained group. This study has important theoretical and practical significance for individuals or organizations to understand the rules of knowledge sharing in the WeChat group representing different interpersonal circles, so as to acquire knowledge efficiently and carry out innovation management.

关 键 词：社会资本 微信群 知识共享意愿 

分 类 号：F243.2[经济管理—劳动经济]