电子商务环境下零售企业管理模式研究  

Research on the Management Mode of Retail Enterprises Under E-Commerce Environment

作　　者：王效东[1] WANG Xiao-dong(Jingdezhen University,Jingdezhen 333000,China)

机构地区：[1]景德镇学院,江西景德镇333000

出　　处：《中小企业管理与科技》2018年第29期9-10,共2页Management & Technology of SME

摘　　要：随着科学技术的不断发展,电子商务这一行业逐渐兴起和壮大,电子商务逐渐壮大的背景下,传统企业的营销模式受到了一定的影响和冲击,因此,零售企业要想在竞争激烈的市场环境下持续发展,就要对自身的营销模式进行创新,将现代流行的电子商务与企业的发展模式进行科学的融合创新,从而不断更新现有的营销模式,以电子商务作为营销企业发展创新的基础,从而提升企业在当下市场竞争中的核心竞争力。With the continuous development of science and technology, the industry of electronic commerce is gradually rising and expanding.Under the background of the expansion of e-commerce, the marketing mode of the traditional enterprises has been affected and impacted to a certain extent. Therefore, if the retail enterprises want to keep continuous development under the competitive market environment, they need to innovate their own marketing mode, and integrate and innovate the modern popular electronic commerce with the enterprise＇s development mode scientifically, thus to constantly update the existing marketing mode, and take e-commerce as the basis of marketing enterprise＇s development and innovation, so as to enhance the core competitiveness of enterprises in the current market competition.

关 键 词：电子商务 企业管理 营销模式 

分 类 号：F272.2[经济管理—企业管理]