乡村振兴战略背景下大学生返乡创业意愿研究——基于河南省2市4校的调查  

Research on Entrepreneurial Intention to Return Home of College Students under the Background of Rural Revitalization Strategy——Based on the Survey of 4 Colleges in 2 Cities of Henan Province

作　　者：张坤[1] ZHANG Kun(Huanghe Science and Technology College,Zhengzhou 450063,China)

机构地区：[1]黄河科技学院,河南郑州450063

出　　处：《科技创业月刊》2018年第7期14-16,共3页Journal of Entrepreneurship in Science & Technology

基　　金：河南省教育厅大中专院校就业创业课题"‘互联网+’背景下农村籍大学生返乡创业模式研究"(JYB2018148);河南省社科联专项调研课题(青少年工作研究)"农村籍大学生返乡创业意愿研究--基于河南省2市4校的实证分析"(QSNYJ2017124)

摘　　要：大学生群体成为乡村振兴战略实施的重要人才支撑。与此同时,我国大学生的就业形势愈发严峻,因此鼓励大学生返乡创业成为时代要求和现实需要。运用问卷调查与统计分析相结合的方法,深入研究农村大学生返乡创业意愿的概况及其影响因素,提出了促进大学生返乡创业的对策与建议。College students have become an important personnel support for the implementation of Rural Revitalization Strategy. At the same time, the employment situation of college students in China is becoming more and more serious, so encouraging college students to return home and start their own businesses has become the requirement of the times and realistic needs. By using the method of questionnaire survey and statistical analysis, this paper makes a thorough study on the general situation and influencing factors of rural college students’ entrepreneurial intention to return home, and puts forward some countermeasures and suggestions to promote college students’ returning home and starting their own businesses.

关 键 词：乡村振兴战略 大学生 返乡创业意愿 

分 类 号：F279.27[经济管理—企业管理]