旅游供应链智慧性可拓评价模型构建  

Intelligent extension evaluation model building of tourism supply chain

作　　者：王桂花[1] 何菲菲[1] WANG Guihua;HE Feifei(School of Trading and Logistics,Jiangsu Vocational Institute of Commerce,Nanjing,Jiangsu 211168,China)

机构地区：[1]江苏经贸职业技术学院贸易与物流学院,江苏南京211168

出　　处：《江苏建筑职业技术学院学报》2018年第2期76-79,共4页Journal Of Jiangsu Vocational Institute of Architectural Technology

基　　金：江苏省教育厅高校哲学社会科学基金项目:供给侧改革下的智慧型旅游供应链重构研究(2016SJB630059);中国物流学会面上研究课题:旅游行业智慧供应链评价与优化研究(2018CSLKT3-241);江苏高校"青蓝工程"项目资助

摘　　要：为促进智慧旅游供应链的发展,持续优化旅游供应链智慧性设计和管理,在旅游行业智慧供应链研究的基础上,尝试将可拓学应用到旅游供应链智慧性的评价上,构建了旅游供应链智慧性评价的物元模型,并提出基于关联函数的可拓优度评价方法,对旅游供应链智慧性水平进行定性与定量相结合的综合评价.可拓评价模型可以有效评价旅游供应链,揭示不同层次的旅游供应链智慧性水平,为旅游组织者有效提升智慧旅游供应链水平提供客观、有效的依据.In order to promote the development of intelligent tourism supply chain and continuously optimize the intelligent design and management of tourism supply chain, this paper, based on the research of intelligent supply chain of tourism industry, tries to apply extenics to the intelligence evaluation of tourism supply chain, establishes a matter element model for the intelligent evaluation of tourism supply chain, and puts forward the relationship based on relevance. The extension evaluation method is used to evaluate the intelligence level of tourism supply chain qualitatively and quantitatively. The proposed extension evaluation model can effectively evaluate the tourism supply chain, reveals the different levels of tourism supply chain intelligence level, and provides objective and effective basis for the tour organizers to effectively enhance the intelligence of tourism supply chain level.

关 键 词：智慧旅游供应链 可拓评价 物元模型 关联函数 

分 类 号：F592.3[经济管理—旅游管理]