“外滩金融牛”的IP与文化艺术衍生品的创意设计  

IP of “Bund Bull” and Creative Design of Cultural and Artistic Derivatives

作　　者：孙佩 

出　　处：《上海工艺美术》2018年第3期35-37,共3页Shanghai Arts & Crafts

摘　　要：文化艺术产品的发展层出不穷,特别是从衍生产品的设计到销售平台的改变、把静态的物品赋予潮流的设计,使得商品栩栩如生,并以＂新零售＂的方式直接触及消费端,把文化艺术品的开发、设计变成一桩不错的生意。IP refers to combination of cultural and artistic resources with other elements so as to derive more different forms of products and attract consumers at different levels. At the beginning of the design of derivatives, Bund Bull Culture and Art Team takes IP as the core, makes proper arrangement for all segments and all contents, and fulfills these tasks according to the industrial rules.

关 键 词：文化艺术产品 创意设计 衍生品 IP 金融 外滩 销售平台 衍生产品 

分 类 号：J505[艺术—艺术设计]