浅谈酒吧文化在品牌衍生品设计中的应用  

On the Application of Bar Culture in Brand Derivative Design

作　　者：王旗[1] Wang Qi(Shenyang Institute of Technology,Shenyang 113112,China)

机构地区：[1]沈阳工学院,沈阳113122

出　　处：《艺术与设计（理论版）》2018年第10期97-98,共2页Art and Design

摘　　要：酒吧要拥有自己独特的、大胆的、更多有内在的文化取向,未来的酒吧业务不能偏离其中心路线,单单片面地简单吸收一些潮流的东西跟酒吧经典的文化融合得不好那就失去了文化的韵味与价值所在,设计就是运用有美感的东西结合文化要素以符合人机工程学的方式体现出酒吧的价值所在。谋划一家酒吧并长久地进行下去就一定要拥有属于自身的文化特点,对待文化的特色一定要鲜明清晰,求同存异又要不同凡响,这恰好是一家酒吧自信成熟以及极具创新的价值观的重要标志与个性体现。所有相关的设计、布局、装饰、管理和服务都必须是建立在这个文化属性的基础上,高度认识酒吧文化的产业优势对整个酒吧行业的向上发展有良好的根基作用。Bar to have its own unique, bold, more intrinsic cultural orientation, future business cannot deviate from the center line of bar, only one-sided simple absorb something trend with the bad bar a classic cultural fusion that lose the charm of culture and value, is designed using have aesthetic feeling combined with cultural elements in line with the ergonomics way reflects the value of bar. Planning for a bar for a long time and going on for a long time must have its own cultural characteristics, treat the characteristics of the culture must be bright and clear, seek common ground while reserving differences and be extraordinary, which happens to be an important sign and personality reflection of a bar＇s self-confident and mature and extremely innovative values. All relevant design, layout, decoration, management and service must be established on the basis of this cultural attribute. A high understanding of the industrial advantages of bar culture has a good foundation for the upward development of the whole bar industry.

关 键 词：酒吧文化 衍生品 审美 品牌开发 

分 类 号：TB472[一般工业技术—工业设计]