吉语字——最民俗的文字图形化设计——吉语字在现代平面设计中的启示与应用  

AUSPICIOUS WORD——THE MOST FOLKLORIC TEXT GRAPHIC DESIGN——THE REVELATION AND APPLICATION OF AUSPICIOUS WORD IN MODERN GRAPHIC DESIGN

作　　者：陈曦 尹言 

机构地区：[1]北京林业大学艺术设计学院

出　　处：《设计》2018年第22期125-126,共2页Design

摘　　要：汉字在发展流变以及不断图形化的过程中,出现了许多分支,产生了许多有趣的变化。吉语字便是其中比较边缘却十分有趣味性、实用性的一支。这种特殊的、民俗的文字图形化设计,特点突出、生命力强大、应用范围广泛且具有相当的独特性和趣味性。文章认为应该从中汲取养料,并将其与现代的、新的、甚至是外来的元素进行碰撞,探索一种新型的平面设计道路。In the process of development and continuous visualization of Chinese characters, many branches have appeared, which have produced many interesting changes. The auspicious word is among the edge but it’ s a very interesting and practical one. This special and folkloric text graphic design is characteristic, vital, widely used, unique, and interesting. The article thinks that it should take nourishment from it and make collision with modern, new and even foreign elements to explore a new type of plane design road.

关 键 词：吉语字 民俗 文字图形化 当代平面设计 

分 类 号：J05[艺术—艺术理论]