组织合法性对企业成长的“双刃剑”效应研究  

Research on the Double-edged Sword Effect of Organizational Legitimacy in Firm Growth

作　　者：郭海[1] 沈睿[2] 王栋晗 陈叙同 Guo Hai;Shen Rui;Wang Donghan;Chen Xutong(School of Business,Renmin University of China;Guanghua School of Management,Peking University;Faculty of Economics and Management,Communication University of China;National School of Development,Peking）University)

机构地区：[1]中国人民大学商学院 [2]北京大学光华管理学院 [3]中国传媒大学经管学部 [4]北京大学国家发展研究院

出　　处：《南开管理评论》2018年第5期16-29,共14页Nankai Business Review

基　　金：国家自然科学基金项目(71472185;71772167;71872178)资助

摘　　要：为进一步发展"组织合法性与企业成长"这一学术对话,本文立足中国转型经济背景,基于资源管理理论和制度逻辑理论,实证检验了两类组织合法性对两种企业成长绩效的影响。研究发现,政治合法性削弱企业的产品创新,但是能帮助企业实现市场扩张;市场合法性对企业的产品创新和市场扩张均有促进作用;兼顾政治和市场合法性不利于产品创新,但能协同促进市场扩张。研究结论一定程度上打开了组织合法性与企业成长研究的黑箱,有力支持并发展了组织合法性的"双刃剑"观点。Does organizational legitimacy always beneficial for firm growth？ Existing literature shows mixed findings. The mainstream view is that organizational legitimacy can significantly improve firm performance. This school addresses the role of legitimacy in enabling better access to external resources and thus boosting firm growth. A second school argues that legitimacy building has its cost and excessive pursuit of legitimacy is harmful in that it might weaken a firm＇s ability to adapt to the changing environment. Still, the third view argues that organizational legitimacy plays a double-edged sword role in firm growth. That is, organizational legitimacy has both advantages and disadvantages, largely depending on the audiences of organizational legitimacy as well as the objectives of firm growth. The present study endeavors to make a contribution to the scholarly conversation of how organizational legitimacy impacts firm growth. Drawing on resource management perspective and institutional logic perspective, this study examines the impact of organizational legitimacy on firm growth under the context of China＇s transition economy. Specifically, the organizational legitimacy is distinguished into political legitimacy and market legitimacy. In addition, firm growth is reflected in two dimensions, market expansion and product innovation. Our results clearly show that, organizational political legitimacy is good for market expansion, but it is bad for product innovation. Moreover, organizational market legitimacy is beneficial to both market expansion and product innovation. Furthermore, organizational political legitimacy strengthens the positive effect of market legitimacy on market expansion, but weakens the effect of organizational market legitimacy on product innovation. Finally, the interactive use of political legitimacy and market legitimacy is good for market expansion but bad for product innovation. By opening the blackbox of organizational legitimacy and firm growth and finding that different kinds of org

关 键 词：政治合法性 市场合法性 产品创新 市场扩张 资源管理 

分 类 号：F272[经济管理—企业管理]