徽文化外宣形式和语言风格探析--以蔭馀堂英文宣传网站为例  

A Probe into Ways of Global Publicity of Hui Culture——A Case Study of YING YU TANG: A Chinese Home

作　　者：童兆升[1] TONG Zhaosheng(School of Foreign Languages,Huangshan University,Huangshan 245021,China)

机构地区：[1]黄山学院外国语学院,安徽黄山245021

出　　处：《长春大学学报》2018年第11期43-47,共5页Journal of Changchun University

基　　金：安徽省教育厅重点项目(gxfx ZD2016227,SK2016A0878);黄山学院校级项目(2018xhwh017)

摘　　要：以美国碧波地埃塞克斯博物馆推出的蔭馀堂英文宣传网站为研究对象,探讨徽文化外宣形式和语言风格。该网站内容编排具备观赏性、操作性和趣味性,所用语言流畅易懂,具有准确性、可读性和文化传播的有效性三个典型特点,因此该网站颇受美国读者欢迎,该网站为徽文化外宣形式树立了一个很好的典范。With a case study of YING YU TANG： A Chinese Home, a website established by Peabody Essex Muse-um in USA, this paper attempts to find an effective way for the international publicity of Hui culture. After a metic-ulous study on the website, the author holds that its popularity owes much to an all-round publicity way with theuse of accurate and fluent language supplemented by maps, portraits, pictures, 3D pictures, recordings and vide-os, which altogether create an exotic world for the readers to have fun. That publicity way is of much significancefor us to follow in the global publicity of Hui culture.

关 键 词：徽文化外宣 网站宣传 语言形式 传播效果 

分 类 号：H315.9[语言文字—英语]