论书法题签在书籍封面设计中的应用  

Study on the Application of Calligraphic Title in Book Cover Design

作　　者：孙张 吴燕[1] 

机构地区：[1]南京大学

出　　处：《创意设计源》2018年第3期21-25,共5页Idea & Design

摘　　要：书法题签是书籍封面标题设计的常用元素,书法题签在书籍封面设计中具有表意、传情、审美的作用,形成了不可重复性、规范性、文化性和社会性的特征。在具体应用中,书法题签应立足于书籍的内容,处理好与图形、色彩之间的关系,注重题签的易识性,创造出兼具艺术审美和文化内涵的书籍封面作品。Calligraphy is a common element in the title design of book cover. Excellent calligraphic title design can play the role of conveying meaning, emotion and beauty, and it forms the characteristics of non-repeatability, prescriptive, cultural and social. In the specific application, it is necessary to make the calligraphic title based on the content of the books, handle the relationship between the graphics and colors, and pay attention to the ease recognition of the title, and create the book cover along with both artistic and cultural connotations.

关 键 词：书法 封面设计 书籍装帧 

分 类 号：J524[艺术—艺术设计]