14th edition of MILANO UNICA Shanghai: To help Chinese market know more about made-in-Italy  

出　　处：《China Textile》2018年第11期52-53,共2页中国纺织（英文版）

摘　　要：“As already happened with the anticipated date of July, rescheduled to meet new market trends, Milano Unica has taken a lead role, along with its partner Messe Frankfurt, in facing a new challenge, i.e. moving up the date of Asia’s most important textiles trade show to the end of September. The strategic role of our exhibition has a two-fold goal： to bring busi-nesses closer to this market by giving visibility to Made-in-Italy excellen-cies and, as direct consequence, increase attendance of Chinese buyers in the Milan edition, a goal that we have already reached. If we consider, in addition to the numbers, the increased number of Chinese buyers at the Milan editions, we can readily see not only the strategic importance of that large market for our industry, but also the farsighted and effective role played by Milano Unica,” said Ercole Botto Poala, President of Milano Unica."As already happened with the anticipated date of July, rescheduled to meet new market trends, Milano Unica has taken a lead role, along with its partner Messe Frankfurt, in facing a new challenge, i.e. moving up the date of Asia’s most important textiles trade show to the end of September. The strategic role of our exhibition has a two-fold goal: to bring busi-

关 键 词：中国市场 MILANO 编辑 MILANO 上海 市场趋势 牛肉香肠 纺织品 

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