培训广告的语用含糊分析  

Analysis of Pragmatic Vagueness of Training Advertisements

作　　者：王静轶 WANG Jingyi(School of International Education,Zhengzhou Railway Vocational and Technical College,Zhengzhou 451460,China)

机构地区：[1]郑州铁路职业技术学院国际教育学院,河南郑州451460

出　　处：《洛阳理工学院学报（社会科学版）》2018年第6期11-14,共4页Journal of Luoyang Institute of Science and Technology：Social Science Edition

摘　　要：以关联理论中语境和关联的关系以及最佳关联为理论基础,解释广告受众对培训广告语中语用含糊的理解认知过程,并分析语用含糊在培训广告中的实现手段。结果表明:在培训广告中使用语用含糊会使培训广告商的广告制作得更加成功,并使培训广告商获取更多的利润。This paper, by adopting the relationship between context and relevance and optimal relevance as theory foundation, explicates the cognitive procedure of training institution advertisement receivers in the process of under- standing pragmatic vagueness, and also analyzes the implementation approaches and positive significance of wag-matic vagueness. The results show： the application of pragmatic vagueness can help training institution advertise produce more successful training advertisements and get more profits.

关 键 词：最佳关联 语用含糊 语境效果 语境假设 

分 类 号：H315[语言文字—英语]