企业竞争行动的计量维度、分析框架与未来展望  

Measurement Dimension,Research Framework,and Future Prospects of a Firm's Competitive Actions

作　　者：袁靖波 周志民[1] 周南 谢仁寿[2] YUAN Jing-bo;ZHOU Zhi-min;ZHOU Nan;XIE Ren-shou(School of Management,Shenzhen University,Shenzhen 518060,China;Management Department,Provincial Party School of Guangdong,Guangzhou 510053,China)

机构地区：[1]深圳大学管理学院,广东深圳518060 [2]广东省委党校管理学部,广东广州510053

出　　处：《商业经济与管理》2018年第11期28-39,共12页Journal of Business Economics

基　　金：国家自然科学基金青年项目"企业营销非伦理行为的观察者效应及治理机制研究"(71702110);中国博士后科学基金项目"管制放松后的企业营销竞争行动;战略群组与销售绩效"(2017M610550);中国博士后科学基金特别资助项目"企业销售人员非伦理营销行为的竞争扩散路径及治理策略"(2018T110893);广东省普通高校省级重大项目"‘互联网+’驱动传统产业创新发展的战略路径;商业模式及管理变革"(2016WZDXM006)

摘　　要：在我国互联网革命和经济转型的宏观背景下,企业竞争行动将在基于中国情境的理论发展中扮演更重要的角色。文章在指出现有研究局限的基础上,主要完成了如下工作:首先,从微观视角把企业竞争行动的计量维度提炼为密集性、简单性、异质性、威胁性共四个维度,并对每个计量维度给出了建议计算方法;其次,按照因果关系和时间导向两个维度勾勒出反映当前研究脉络的二维模型,具体地说,从因果关系维度把企业竞争行动研究对象区分为决定因素和影响结果,从时间导向维度把现有研究的时间范围区分为短期导向和长期导向;最后,结合本文的分析框架和中国管理哲学思想,文章展望了未来理论发展的若干可能路径。Against the background of the Internet revolution and economic transformation in China, a firm s competition action will play a more important role in the theoretical development based on the Chinese context. On the basis of the limitations of the existing research, this paper mainly completes the following tasks： firstly, from the micro perspective, the measurement of a firm s competition action was classified into four dimensions： intensity, simplicity, heterogeneity and threat. Then we proposed a computational formula for each measurement dimension. Secondly, a model of the current research framework is sketched in two dimensions： causality and time orientation. Specifically, from the view of causality, we distinguish the research object of the existing literature as the decisive factor and the influence result of a firm s competition action. From the time-oriented dimension, the time category of existing research can be divided into short-term orientation and long-term orientation. The third, combined with the analytical framework of this paper and the Chinese management philosophy, we look forward to some possible paths for future theoretical developments.

关 键 词：竞争行动 计量维度 因果关系 时间导向 未来展望 

分 类 号：F275.5[经济管理—企业管理]