基于智能化理念的食品包装设计研究  

Research on Food Packaging Design Based on Intelligent Concept

作　　者：李昭[1] 武志云 王小芳[1] 孙建明[1] 姚依妮 LI Zhao;WU Zhiyun;WANG Xiaofang;SUN Jianming;YAO Yini(School of Art and Design,Henan University of Science and Technology,Luoyang Henan 471023,China)

机构地区：[1]河南科技大学艺术与设计学院,河南洛阳471023

出　　处：《包装学报》2018年第5期25-31,共7页Packaging Journal

基　　金：陕西省印刷包装工程重点实验室开放课题基金资助项目(2017KFKT-01);洛阳市社会科学规划基金资助项目(2018B322)

摘　　要：智能化理念已广泛应用于食品包装设计中,相较于传统食品包装,智能化食品包装在方便消费者及保证食品安全方面均具有明显的优势。然而,目前智能化食品包装缺乏明确的定义、分类及设计流程,导致智能化理念在食品包装中的推广受到一定的影响。针对这一问题,首先明确了智能化食品包装的概念、设计原则及设计要素,再对其设计流程进行了分析,并通过具体案例详细阐述了智能化理念在食品包装设计中的应用。研究表明,智能化食品包装具有较多的表现形式,其设计准则应以产品需求特性为基础,以技术创新为手段,以增加食品安全性及消费者体验感为目的。Intelligent concept has been widely used in the design of food packaging. Compared with traditional food packaging, intelligent food packaging has obvious advantages in consumer convenience and food safety guarantee. However, there existed lacks of clear definition, classification and design process in intelligent food packaging, which affected the promotion of the intelligent concept in food packaging. Aimed at this issue, the concept, design principles and design elements of intelligent food packaging were clarified, with the intelligent food packaging design process analyzed and the application of intelligent concept in food packaging design elaborated in detail through specific cases. The research showed that intelligent food packaging had many forms of manifestation, and its design criteria should be based on the characteristics of product demands, with the purpose of increasing consumer experience and enhancing food safety.

关 键 词：智能化 食品包装 包装设计 体验感 食品安全 

分 类 号：TB482[一般工业技术—包装工程]