虚拟现实技术与长白山文化区域形象传播  

Virtual Reality Technology and the Regional Image Communication of Changbai Mountain Culture

作　　者：马晓虹[1] 朱洁蕾 Ma Xiaohong;Zhu Jielei

机构地区：[1]东北师范大学文学院

出　　处：《新媒体与社会》2017年第2期263-276,共14页New Media and Society

基　　金：吉林省社会科学基金重点项目“长白山文化区域形象传播战略研究”(项目编号:2015A8)的阶段性研究成果

摘　　要：长白山文化以区域文化的形式成为中华文化的重要构成元素。因而,其不仅是国家区域文化的典型代表,同时也是国家整体文化的必要分支,由此决定了传播长白山文化区域形象的重要性与必要性。在21世纪数字技术高速发展的背景下,当下长白山文化区域形象传播方式的局限性日渐凸显,具体表现为传播手段的传统性、影响范围的局部性、品牌定位的模糊性等,无法满足对长白山文化区域形象进行深刻诠释的需求,所以需要以一种全新的传播形式加以实现与替代。虚拟现实技术作为一种新型的传播手段,对于长白山文化区域形象传播具有重要意义,体现在完善模拟技术、创造交互机制、革新存储模式、突破时空限制等方面,成为重构长白山文化区域形象传播格局的新动力。Changbai Mountain culture has become an important component of Chinese culture in the form of regional culture. Therefore,it is not only a typical representative of national regional culture,but also a necessary branch of national culture. Thus,it is important and necessary to spread the regional image of Changbai Mountain culture. Under the background of the rapid development of digital technology in the 21 st century,at present,the limitations of Changbai Mountain cultural regional image transmission are becoming more and more prominent. The concrete manifestation is： the tradition of communication means,the locality of influence scope,the ambiguity of brand positioning,etc.,which can not meet the requirement of profound interpretation of Changbai Mountain culture area image,so needs to be realized and replaced in a new form. As a new means of communication,virtual reality technology is of great significance to the image transmission of Changbai Mountain culture area. It is embodied in the aspects of perfecting simulation technology,creating interactive mechanism,innovating storage mode,breaking through time and space,and so on. Therefore,the virtual reality technology has become a new impetus to reconstruct the image transmission pattern of Changbai Mountain culture area.

关 键 词：虚拟现实技术 长白山文化 区域形象 传播 

分 类 号：G206[文化科学—传播学]