新加坡会展业的综合竞争力  

The Comprehensive Competitiveness of Singapore's MICE Industry

作　　者：刘佳[1] 张敏 

机构地区：[1]上海大学 [2]上海会展研究院

出　　处：《中国广告》2018年第11期119-123,共5页China Advertising

摘　　要：新加坡作为亚太地区国际贸易中心和老资格会展国家,会展业起步早、措施实、成就大,其浮沉动向牵动着亚太地区其他国家的神经。本文以会展业生产力三要素为尺度,从基础设施、展会项目和组展企业的实际出发,运用比较研究方法,对新加坡会展业的竞争力特征做梳理总结。Singapore is a trade center and a major MICE country in Asia. The exhibition industry development status of it has been impact all the countries in Asia. Based on the analysis of venues .projects .enterprises .the three elements in the exhibition industry, employing the theory of comparative this essay tries to summarize the exhibition industry core competitive power in Singapore.

关 键 词：新加坡 会展业 三要素 竞争力特征 

分 类 号：F713.83[经济管理—广告]