基于娱乐体育的体育产业发展研究  

Research on the Development of Sports Industry Based on Entertainment Sports

作　　者：包希哲[1] BAO Xi-zhe(Guangzhou Medical College Sports Department,Guangzhou 510182,China)

机构地区：[1]广州医科大学体育教研室,广东广州510182

出　　处：《广州体育学院学报》2018年第6期45-47,共3页Journal of Guangzhou Sport University

摘　　要：几十年改革开放中,国人的体育观念与体育态度也在发生着重大变化,而这种观念和态度的变化决定着体育消费市场的微妙变化。休闲娱乐体育的兴起呼唤着体育产业同步实现转型,即:从竞技体育和学校体育为主导的体育产品生产向休闲娱乐体育主导型体育产品生产转变,娱乐体育是未来体育产业发展的方向。During the decades of reform and opening up, the Chinese people~ sports concepts and sports attitudes have also undergone major changes, and this change in attitudes and attitudes determines the subtle changes in the sports consumer market. The rise of leisure and entertainment sports calls for the simultaneous transformation of the sports industry, namely： the production of sports products dominated by competitive sports and school sports to the production of leisure sports and sports - oriented sports products. Entertainment sports is the direction of future sports industry development.

关 键 词：娱乐体育 休闲体育 体育产业 体育态度 体育消费 

分 类 号：G80[文化科学—运动人体科学]