品牌故事营销的产出方法研究  

The Brand Story Marketing Produces A Method Research

作　　者：陈昊[1] 李金秋 Chen Hao;Li Jinqiu(Inner Mongolia University of Science and Technology,Baotou,Inner Mongolia,014010;Inner Mongolia Normal University,Hohhot,Inner Mongolia,010022)

机构地区：[1]内蒙古科技大学,内蒙古包头014010 [2]内蒙古师范大学学术期刊社,内蒙古呼和浩特010022

出　　处：《语文学刊》2018年第6期83-87,共5页Journal of Language and Literature Studies

基　　金：2017年内蒙古自治区社会科学研究项目"融媒体时代内蒙古提升舆论引导能力的案例研究"(7B32)

摘　　要：以故事营销的理论分析和消费者的接受心理为研究基础进行探讨,得出故事营销的故事模式、故事结构和故事的激励要素等的合理运用是影响品牌故事传播的要素。好的故事营销能避免引起受众对广告的心理厌恶,引人入胜的情节设置和对观众情感的充分满足,能够使品牌传播深入人心,从而促进消费。For this reason the theory analysis of the matter marketing and consumer accepts mental state for study foundation to carry on study. Get story marketing of story mode, story structure and encouraging of story the reasonable usage of main factor etc. is the main factor that influences a brand story dissemination. The good story marketing can avoid arousing to be subjected to many to advertised mental abhorrences, fascinating details constitution and can make the brand dissemination go deep into public to the well satisfying of the audience emotion, promote consumption thus.

关 键 词：品牌 品牌故事 故事营销 产出方法 

分 类 号：G206.3[文化科学—传播学]