浙商文化融入应用型本科院校创业教育的策略研究  

Strategic Research on Integrating Zhejiang Business Culture into Entrepreneurship Education in Applied Undergraduate Colleges

作　　者：陈琼秋[1] 郑天翔[1] CHEN Qiongqiu;ZHENG Tianxiang(Hangzhou Normal University,Qianjiang College,Hangzhou Zhejiang,310012,China)

机构地区：[1]杭州师范大学钱江学院,浙江杭州310012

出　　处：《创新创业理论研究与实践》2019年第2期79-81,共3页The Theory and Practice of Innovation and Enterpreneurship

基　　金：2018年浙江省教育科学规划课题"浙商文化融入应用型本科院校创业教育的策略研究"(项目编号:2018SCG023)

摘　　要：随着创业作为国家战略的提出,我国创新创业生态环境不断优化,创业活跃程度不断提高,出现了大众创业、草根创业的"众创"现象。该文立足分析浙江应用型本科院校的创业教育,以浙商文化对于创业教育的意义为切入点,深入剖析当前创业教育存在的问题,探究浙商文化融入创业教育的路径,为提升应用型本科院校的创业教育水平提供决策参考。With the advent of entrepreneurship as a national strategy,China’s innovation and entrepreneurship ecological environment continues to optimize,the level of entrepreneurship activity continues to improve,there has been a mass entrepreneurship,grass-roots entrepreneurship'crowdsourcing'phenomenon.Based on the analysis of entrepreneurship education in Zhejiang Applied Undergraduate Colleges and universities,this paper takes the significance of Zhejiang business culture for entrepreneurship education as the starting point,deeply analyses the problems existing in current entrepreneurship education,explores the ways of integrating Zhejiang business culture into entrepreneurship education,and provides decision-making reference for improving the level of entrepreneurship education in Applied Undergraduate colleges and universities.

关 键 词：浙商文化 应用型本科 创业教育 

分 类 号：G647.38[文化科学—高等教育学]