“双创”教育视角下高等医药院校PBL平行课程的建设思路探讨——以市场营销专业为例  

Research on the Problems of Extracurricular Course Construction of PBL in Medical Colleges Promoting "Mass Entrepreneurship and Innovation"

作　　者：周乔木[1] 迟梦雅[1] 李昂[1] 王秋颖[1] ZHOU Qiaomu;CHI Mengya;LI Ang;WANG Qiuying(Heilongjiang University of Chinese Medicine,Harbin Heilongjiang,150040,China)

机构地区：[1]黑龙江中医药大学

出　　处：《创新创业理论研究与实践》2019年第4期27-28,共2页The Theory and Practice of Innovation and Enterpreneurship

基　　金：2017年度黑龙江中医药大学专业建设重点项目“市场营销专业PBL平行课程建设的实践研究”;2018年度黑龙江省高等教育教学改革研究一般课题“创新创业教育融入医药营销专业人才培养的机制研究”(项目编号:SJGY20180477)的阶段性成果

摘　　要：以'创新创业'教育的视角来审视高等医药院校的专业教育,可以发现在一些由交叉学科构成的非主干专业,反而更具有突破种种现实壁垒的'先锋性'。以市场营销专业为例,随着'应用型'人才培养目标的定位日益清晰,重视培养学生的可持续发展能力逐渐成为专业领导与教师层面的共识。而落实到课程设置上,分阶段建设有层次的PBL平行课程,不仅是课堂教学内容与教学方法改革的有益补充,而且可使学生在校期间真正培养起创新意识与能力,从而为未来从事复杂多样的创业实践做准备。It is possible to be found that some non-major specialties by interdisciplinary composition have more pioneer significance in break through the reality barrier to evaluate professional education of Medical Colleges promoting'Mass Entrepreneurship and Innovation'.For example,both leadership and teachers of the marketing major have realized that something must be done to train every student lifelong sustainable development ability,following the increasingly clear positioning of the'application-oriented'talent training objectives.And On the curriculum construction about extracurricular course of PBL,it is very important that the plan will be carried out in different phase and the teaching will be at different level.We are doing this to supplement classroom teaching reform and cultivate students’innovative consciousness and ability in school,in order to prepare for the future to engage in complex and diverse entrepreneurial practices.

关 键 词：医药市场营销专业 PBL平行课程 创新创业教育 

分 类 号：G642.3[文化科学—高等教育学] F713.50-4[文化科学—教育学]