大学毕业生消费行为分析与教育引导研究  

Analysis of College Graduates’ Consumption Behavior and Educational Guidance

作　　者：刘华[1] LIU Hua(Hunan University of Science and Engineering,Yongzhou Hunan,425100,China)

机构地区：[1]湖南科技学院

出　　处：《创新创业理论研究与实践》2019年第8期19-21,共3页The Theory and Practice of Innovation and Enterpreneurship

基　　金：湖南省高校思想政治教育研究课题《以需求差异为导向的“易班”学生用户网络行为分析与引导路径研究》(项目编号:17F06);湖南省大学生思想道素素质提升工程省级项目《“党团先锋工作室”德育实践平台的构建与提升研究与实践》(项目编号:17GC21)阶段性成果

摘　　要：大学毕业生作为高校的重点关注群体,学习和生活有别于其他年级,具有课程少、在校时间短、学习重点分叉明显、与社会接轨紧密、压力大导致情绪波动大、管理难度大等特点,其消费行为也出现新的结构划分,通过毕业生消费行为的分析,进一步完善毕业生教育管理机制,使广大毕业生在这特殊的一年得到有针对性的引导和关爱,同时,通过特殊群体划分,对学生进行有的放矢的引导和教育,进一步提高思想政治育人工作实效和高校辅导员队伍育人能力。As a key group of colleges and universities,college graduates are different from other grades in learning and life.They have fewer courses,shorter school hours,clear learning focus,close integration with society,high pressure,emotional fluctuations,and difficult management.Characteristics,its consumption behavior also has a new structure tumble,through the analysis of graduates consumer behavior,we will further improve the graduate education management mechanism,make broad graduates in this special year targeted guidance and care,and at the same time,through the special groups,to targeted guidance and the education of students.Further improve the ideological and political education work effectiveness and college counselor team education ability.

关 键 词：大学毕业生 消费行为 教育引导 

分 类 号：F713.55[经济管理—市场营销] G647.38[经济管理—产业经济]