社区体育是社区经济发展新的增长点  

Community Sports: A New Growth Point of Community Economy

作　　者：赵 玲[1] 

机构地区：[1]河海大学体育系,南京210098

出　　处：《体育与科学》2002年第3期33-34,共2页Sports & Science

摘　　要：社区经济作为一种市场需求和关联带动能力很强的产业,可以促进商业、饮食、文娱、信息等一系列产业的发展,既可提高经济效益、社会效益,又可提高资源综合利用水平。社区体育以其适合不同年龄、不同职业和不同兴趣爱好人群的服务为中心,以健身、娱乐消费为特点,是第三产业中极具发展潜力的以服务性经济为主的行业。 社区体育作为社区经济发展的主要内容,作者提出4个方面,即①社区文化中体育消费观念的合理引导;②运动文化的多样性和城市社区稳定特色的合理形成;③资金投入与体育场馆等硬件建设发展的合理关系;④社区体育服务市场的建立与发展。As a kind of industry which is of associated driving ability and the market extremely demands, the community economy can facilitate the development of other industries such as trade, dietary enterprises, entertainment and information, not only increasing economic and social benefits, but raising the comprehensive use ratio of resources as well. With the main characteristics of physical training and entertainment, and based on the service for different groups of various ages, occupations and hobbies, the community sports is an important service industry of great growth potential.As a major part of community economy, community sports will meet the following challenges:① reasonably guiding the sense of sports consumption in community culture; ②reasonable formation of the diversity of sports culture and the stability of municipal communities;③reasonably adjusting the relationship between investment and the construction of sports 'hardware' such as gymnasiums and fields, etc.④the establishment and development of the service markets for community sports.

关 键 词：社区体育 社区经济发展 体育服务 经济增长点 

分 类 号：G811.4[文化科学—体育学] G80－05