高科技产品分销渠道的选择与管理  

Selection and Management of the Distribution Channels of High-tech Products

作　　者：侯鸿翔[1] 齐二石[1] 李钢[1] 李伟锋[2] 

机构地区：[1]天津大学管理学院,天津300072 [2]天津大学精仪学院,天津300072

出　　处：《天津大学学报（社会科学版）》2002年第3期210-213,共4页Journal of Tianjin University：Social Sciences

摘　　要：分析了高科技产品自身的特性对高科技企业分销渠道选择的重要影响 ,给出了高科技企业在选择分销渠道时应考虑的主要因素和标准 ;在以上内容的基础之上做出了高科技企业分销渠道的不同选择决策 ;This article analyses the impact of high tech products' characteristics on the selection of the distribution channels of high tech enterprises and puts forward the primary factors and standards which will be considered by a high tech enterprise when it selects its distribution channels.Then based on the above some decisions on the choice of distribution channels are proposed,as well as the management rules of distribution channel for high tech enterprise.

关 键 词：高科技企业 高科技产品 分销渠道 

分 类 号：F274[经济管理—企业管理]