美国广告中的文化价值观探析
Exploring Cultural Values in American Ads</em>
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<p class='author'><strong>作 者：</strong><a href='/writer/article.aspx?id=100000011346657' target='_blank' ><b class='type_ico_id'></b></a><a href='/zk/search.aspx?key=A%3d%5b%e8%83%a1%e5%bc%80%e6%9d%b0%5d' title='胡开杰[1]'>胡开杰[1]</a> <em> </em></p><p class='organ'><strong>机构地区：</strong><a href='/organ/article.aspx?id=13081&subid=&showname=&searchtype=' target='_blank'><b class='type_ico_id'></b></a><a href='/zk/search.aspx?key=S%3d%e5%8d%97%e4%ba%ac%e7%90%86%e5%b7%a5%e5%a4%a7%e5%ad%a6%e4%ba%ba%e6%96%87%e4%b8%8e%e7%a4%be%e4%bc%9a%e7%a7%91%e5%ad%a6%e5%ad%a6%e9%99%a2' title='[1]南京理工大学人文与社会科学学院,江苏南京210094'>[1]南京理工大学人文与社会科学学院,江苏南京210094</a> <em> </em></p><p class='from'><strong>出 处：</strong><a href='/journal/summary.aspx?gch=82124X' target='_blank'><b class='type_ico_id'></b></a><a href='/zk/search.aspx?key=J%3d%5b%e5%8d%97%e4%ba%ac%e7%90%86%e5%b7%a5%e5%a4%a7%e5%ad%a6%e5%ad%a6%e6%8a%a5%ef%bc%88%e7%a4%be%e4%bc%9a%e7%a7%91%e5%ad%a6%e7%89%88%ef%bc%89%5d' title='南京理工大学学报（社会科学版）'>《南京理工大学学报（社会科学版）》</a>2002年第4期62-65,共4页<em>Journal of Nanjing University of Science and Technology：Social Sciences</em></p><p class='fund'><strong>基 金：</strong>.NULL.</p><p class='abstrack'><strong>摘 要：</strong>本文通过对有代表性的美国广告实例的讨论,探讨广告所具的深刻文化内涵对美国价值观以及对社会文化发展的反映。<em><Abstrcat>This paper reviews some cases of typical American advertisements so as to explore how the cultural meanings in these advertisements significantly reflect American values as well as social and cultural trends . </em></p><p class='subject'><strong>关 键 词：</strong><a href='/subject/article.aspx?id=6255223' target='_blank'><b class='type_ico_id'></b></a><a href='/zk/search.aspx?key=K%3d%5b%e5%b9%bf%e5%91%8a%5d' title='广告'>广告</a> <a href='/subject/article.aspx?id=3925795' target='_blank'><b class='type_ico_id'></b></a><a href='/zk/search.aspx?key=K%3d%5b%e6%96%87%e5%8c%96%5d' title='文化'>文化</a> <a href='/subject/article.aspx?id=5824261' target='_blank'><b class='type_ico_id'></b></a><a href='/zk/search.aspx?key=K%3d%5b%e4%bb%b7%e5%80%bc%e8%a7%82%5d' title='价值观'>价值观</a> </p><p class='class'><strong>分 类 号：</strong><a href='/zk/search.aspx?key=C%3dF713.80' title='F713.80'>F713.80</a>[<a href = '/domain/article.aspx?id=322' >经济管理—广告</a>] </p>
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