适应农民购买行为变化,开拓农村市场——福建农村市场调查与分析  

Developing rural markets to meet the change of farmers' purchase behaviour --Investigation and analysis of Fujian rural markets

作　　者：陈良珠[1] 林嗣杰 林戈 

机构地区：[1]福建农林大学经济与管理学院,福建福州350002 [2]福建省农村社会经济调查队,福建福州350001 [3]福建省营销协会,福建福州350013

出　　处：《福建农林大学学报（哲学社会科学版）》2002年第4期14-18,共5页Journal of Fujian Agriculture and Forestry University(Philosophy and Social Sciences)

摘　　要：在福建省农村居民购买行为调查和掌握第一手资料的基础上 ,分析了近期农民购买行为变化及其特点 ,同时根据农村经济发展的新形势 ,对“十五”期间农民购买行为作预测性的分析与研究 ,为有关部门开拓农村市场提出对策建议。Based on the firsthand materials from an investigation of rural residents' purchase behaviour in Fujian, the recent change of farmers' purchase behaviour is analyzed. Meanwhile, in view of rural economic development, farmers' purchase behaviour during the period of the Tenth Five year Plan is predicted to offer the proposals for rural market development.

关 键 词：农民购买行为 开拓农村市场 政策建议 

分 类 号：F723.82[经济管理—市场营销]